The Top Skincare Brands to Watch in 2023: A Comprehensive Guide

by Editorial Staff  - December 26, 2021

It is crucial for an Esthetician to keep an eye out for the latest treatments and procedures when it comes to maintaining a healthy skincare routine.

[ruby_related heading=”More Like This” total=5 layout=1 offset=5]

This will help them recommend the best possible alternatives to their clients, especially ones suffering from different skin conditionsThere are so many types pr products and skincare brands flooding the market shelves. Hence, it is important to know which brands are the best and which are a huge no for use on your skin. 

These brands are known for their high-quality products and innovative formulas, and they can be a valuable addition to any esthetician’s skincare repertoire


This brand is not only FDA-approved but is also the most top-rated and popular choice due to its top-notch quality, effective blend of ingredients and active compounds. Dermalogica’s products are designed to address a wide range of skin concerns, including acne, aging, and uneven skin tone.

Some of the standout products from Dermalogica include the brand’s Clear Start Breakout Clearing Kit, which is designed to help clear up acne-prone skin. The brand’s Age Smart Multivitamin Power Serum is another popular choice, as it helps to improve the appearance of fine lines and wrinkles.

Paula’s Choice

Paula's Choice

Paula’s Choice: This brand is known for its high-quality skincare products that are formulated with potent ingredients to address a variety of skin concerns.

The Ordinary

The Ordinary

One of the most affordable brands in the market today is “The Ordinary.” It contains active compounds that are toxin-free, skin-friendly as well as very beneficial for fresh and moisturized skin.



Another brand, “Cetaphil,” is typically meant for sensitive skin. However, with its gentle exfoliating characteristics, it goes well with all skin types.



Neutrogena is dermatologically tested and offers great value for money. There are lab-tested active compounds in its formula that help your skin look radiant and healthy. It helps the skin by getting rid of harmful bacteria, excess oils, and blemishes.

L’amore Beauty

L'amore Beauty

Another top skincare brand for estheticians in 2023 is L’amore Beauty. Nearly all the ingredients in this brand are natural and organic, making it one of the most preferred choices of clients. Moreover, the products are also known for minimal to zero side effects.  

L’amore Beauty’s products are free from harsh chemicals and synthetic fragrances, making them suitable for all skin types, including sensitive skin.

Some of the standout products from L’amore Beauty include their Ultra Hydrating Face Serum , which is formulated with antioxidants and skin-brightening ingredients to give the skin a radiant and youthful appearance. The brand’s Super Peptide Eye Serum is another popular choice, as it helps to reduce the appearance of fine lines and dark circles around the eye area.


Another top skincare brand for estheticians in 2023 is Kiehl’s. This brand maintains its quality by using natural ingredients like sunflower, olive, and coconut and herbal extracts such as aloe vera, cucumber, botanical leaves, etc.

One of their top-selling products is Calendula Herbal Extract Toner, which is smooth and painless to apply to restore skin tone color and get rid of dark patches caused by dead skin tissues. There’s also an Ultra Facial Cream compatible with all skin types resulting in more fresh, nourishing, and hydrating skin.



Another top skincare brand for estheticians in 2023 is Olay. Their top-of-the-line products are typically targeted toward those suffering from premature skin aging and pigmentation. The Regenerist Micro-Sculpting Cream helps get rid of dark circles and wrinkles, and with its regenerative properties, it refines fine lines and sagging skin. The Pro X Deep Wrinkle Treatment cream is more popular amongst the older segment as it makes them feel confident in their skin and further smoothens out rough patches and wrinkles.


Aveda Institute

Aveda is another top skincare brand for estheticians in 2023. Plant and herbal extracts blended with organic formulations and essential oils are the prime ingredients of this brand.

Their popular products are the Botanical Kinetics Exfoliant to cleanse out deep inner areas of the skin and the Botanical Kinetics Hydrating Lotion which absorbs relatively quickly and protects your skin from harmful UV rays. These products also keep the skin hydrated throughout the day. However, we’ve only covered the tip of the iceberg here. The skin care industry is growing by leaps and bounds. Today, several other brands are being released globally on nearly a daily basis.

La Roche-Posay

La Roche-Posay

La Roche-Posay umbrellas several effective skincare formulations and compounds to deal with various skin conditions.



The Murad brand is relatively new in the market, offering innovative formulations to deal with especially aging, unbalanced skin tone, acne, and blackheads.



Nivea is a great bang for the buck. Its products are skin-friendly and more popular amongst the youth. They are also generally compatible with all types of skin.



Bioderma is ideally suited for sensitive skin types, and with its gentle ingredients, it is highly recommended for daily use. Note we’ve only covered the tip of the iceberg here. The skin care industry is growing by leaps and bounds. Today, several other brands are being released globally on nearly a daily basis. By choosing products from reputable and trusted brands, estheticians can ensure that they are using the best possible products on their clients’ skin.

In conclusion, there are a number of top skincare brands that estheticians should be aware of in 2023. As discussed, nearly all of the skincare brands contain effective ingredients and active compounds to restore the skin to its original health and beauty. All that matters in the end, is healthy and happy skin.


Get Your FREE Esthetician's Blueprint for Attracting Local Clients


The Best Facial Toners of 2023: A Guide to Refresh Your Skincare Routine
Uncovering the Truth: A Detailed Review of SkinCeuticals Skincare Products
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Articles You May Be Interested In